North East fashion house and Danish streetwear brand launch collaborative collection

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As the nation discusses potential strategies for Brexit, creative bonds between North East designers and their European contemporaries remain strong. WRECKREATION fashion house, based in North West Durham, has teamed up with Danish streetwear brand, BOY ON FIRE, to produce a collaborative capsule collection. Following a two month residency undertaken by BOY ON FIRE’s designer Daniel Broner, at WRECKREATION studios (where the garments were designed and fabricated) the collection launched on Thursday 27 October.

Connecting initially via Instagram due to an appreciation of each other’s style and colour, WRECKREATION and BOY ON FIRE’s collaboration began when Broner first visited Sally Smallwood, head designer at WRECKREATION, in her studios during the summer of 2016.

Sally Smallwood, owner & designer at WRECKREATION said, “It has been a wonderful experience working alongside someone with a similar vision.

“We have learned a lot from each and have both grown as designers as we challenged ourselves throughout the design process.”

The collection consists predominantly of men’s oversized sporty street wear with a backdrop of grey and black and colour pops of bright blue and orange. Sport fabrics are a main feature, adorned with bold prints and contrasting piping.

The visual direction was inspired by the colours of fire which is reflected in the collection’s title of IGNITION.

Daniel Broner, owner & designer at BOY ON FIRE said, “I strive towards a dope and swag attitude merged with a funky and graphic expression and I believe I have achieved this through the creation of IGNITION.

“This collection has set a solid foundation for the future of my brand and myself as a designer.”

The collection is now on show at WRECKREATION HQ.

WRECKREATION is one of the Northern Clothing and Textile Network’s valued members. 

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Northern Clothing and Textile Network is supported Design Network North, which is part of RTC’s new programme called ‘Designing Better Business’ – launched in 2016 – which will provide support for north east businesses looking to continue to innovate and design better world leading products. RTC was founded in 1989 with the sole purpose of helping businesses innovate and create new higher value products. Today, the business operates out of offices in Sunderland, Gateshead, Leeds and Daresbury and specialises in helping companies develop new products, embed new skills through training and access funding for innovation.

‘Designing Better Business’ is part funded by European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020

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