The Fashion Industry is embracing the power of Virtual Reality

With major fashion players such as the likes of Topshop, Dior and Balenciaga embracing the use of virtual reality technology, the way fashion is marketed could potentially be changing.

Topshop took Oculus Rifts to their Flagship store on Oxfordstreet so that shoppers could experience the AW14 Catwalk show which was broadcasted using 360 degree technology. This allowed the shoppers to experience a front row seat alongside the likes of Kate Moss and Anna Wintour.

Topshop are not the only fashion brand adopting this approach, Balenciaga streamed their catwalk show in VR.

Dior have gone to the lengths of creating their own VR headset, Dior Eyes offering the ultimate immersive experience including backstage access to its latest runway show. Packed with cutting-edge technology, the headset was designed entirely by Dior’s own workshops.

As brands start to use VR, it won’t be long until this trend becomes the norm, and other high street retailers will be giving their shoppers a virtual reality experience.

 

Northern Clothing and Textile Network is supported Design Network North, which is part of RTC’s new programme called ‘Designing Better Business’ – launched in 2016 - which will provide support for north east businesses looking to continue to innovate and design better world leading products. RTC was founded in 1989 with the sole purpose of helping businesses innovate and create new higher value products. Today, the business operates out of offices in Sunderland, Gateshead, Leeds and Daresbury and specialises in helping companies develop new products, embed new skills through training and access funding for innovation.

‘Designing Better Business’ is part funded by European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020